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Search Engine Optimisation
 

 

 

When you design with Dum & Co, you will have access to tutorials explaining ways to optimise your website for search engines and how to submit your site. We provide initial website submission to search engines and meta tags description for nearly all of our packages. However, to achieve good ranking in search engines, work will need to be done on a regular basis.

If you do not have hours to spend on keyword analysis, tracking your site searches, and submitting your site to search engines, we are able to offer our services at competitive rates.

Achieving a top position in the results of popular search engines requires a combination of tactics using the following four methods:

  • website optimisation
  • paid search - could cost $10 000 per day (or more) for one keyword if you pay directly to search engine
  • paid inclusions - also a very expensive way of marketing your business
  • link development.

The most cost-effective ways to achieve top results are website optimisation and link development. At Dum & Co we offer both services to our clients.

SEO services:

We offer a Search Engine Optimisation (SEO) service that increases traffic and reduces your website promotion cost. Our SEO service department will work on your site from the very beginning and move it to the top position in major search engines through core SEO techniques.

Website optimisation, also known as SEO, consists of making detailed modifications to a site's content, code, and technical architecture in order to enable it to rank higher in search results for a given set of keyword phrases, as well as using certain technologies to help you market yourself.

1. Website Optimisation

Our optimisation service consists of three stages:

  • Optimisation
  • Submission
  • Reporting

 

Optimisation:

This includes analysis and optimisation. We will conduct analysis of your website and your business needs. Then we will optimise the web pages you have selected from within your website. This process involves analysing the existing pages and creating meta tags. When this is done we can optimise your website by inserting the newly created custom tags into the web pages identified for optimisation.

Submission:

Once the web pages are successfully analysed and optimised, the next step is to submit your site to search engines as well as performing a directory submission.

Reporting:

This includes a graphical website analytics report (also known as web stats report). After the website is optimised and promoted to the search engines, information is gathered to obtain an idea about the way visitors of the website are using it. This information will be put in your statistical analysis report (monthly stats). From this report you can see where your website stands in search engine rankings. By studying the report objectively, you will get a clear picture about the performance of your website each month. You'll also be able to identify your weaknesses while building on your strong points

Full Search Engine Optimisation Service.

• Investigation into finding the best keyword phrases for your website.
• Initial rankings report so that assessment can be carried out against the original benchmark.
• Competitor analysis of similar companies that have an online presence. This will be incorporated into our optimisation strategy.
• Key phrase optimisation of the body content within the website pages.
• Optimising title, description, and other tags as necessary.
• Add the optimised page URLs to the major search engines where needed.
• Add to major directories as required. (Any paid inclusions are to be met by the client.)
• Monitor coverage of optimised pages after rollout to the major search engines.
• Continual assessment of optimised pages to improve rankings through modifications where needed.
• Monthly ranking reports to measure our results on search engines while assessing scope for improvements.

 

This is an ongoing process over a period of six months. The cost is $1900 for the optimisation of up to 10 web pages. For this service an upfront payment of $900 is to be made at the start of the contract and $1000 on submission to search engines and directories. For sites requiring the optimisation of more than 10 pages, please contact us for a quote.

Single page optimising costs $400 per page and includes all the services.

Services2. Link Development

Often overlooked, links from targeted sites not only provide valuable traffic but also assist in increasing the credibility of your site compared to others. This has further impact on search results.

Our services include:

  • consultation with you about your website content, target audience, and keyword phrases
  • identifying potential websites with high relevance to your own
  • contacting the website link partners that will complement your site by using a personalised email or online registration to request a link.

Cost for link popularity building are as follows:

25 Links $350
50 Links $600
75 Links $850
100 Links $1050

For all clients interested in building link popularity themselves, we can install an online applicatin and provide training to help you achieve maximum results. The cost for this service is $600.

LIMITED TIME OFFER: UNIL THE END OF AUGUST WE WILL INCLUDE FREE ADVERTISING ELEMENTS FOR YOUR MARKETING NEEDS.



3. E-mail Marketing

To take full advantage of your marketing resources, e-mail marketing is a must.

E-marketing campaign benefits:

  • inexpensive to produce = large cost savings
  • fast cycle times to produce and execute (days rather than weeks)
  • excellent response rates (5% to 18% is typical)
  • response and ROI right to conversion can be quickly and accurately measured in hours
  • easy to target, track, and measure
  • information is captured in a database and used to improve subsequent efforts.

We offer installation of newsletter application, developement, and configuration for your business needs. Applications are available to help you conduct your own e-mail campaigns.

Together with applications we provide:

  • database setup for online collection of subscriptions
  • custom subscription pages
  • newsletter design layouts (three)
  • e-mail, client, and spam filter testing
  • training
  • help with first newsletter creation (step-by-step video tutorials).

Our price: $850

 

 
 
 
Dum & Co