Search Engine Optimisation

Monday,March 15,2010

Tutorials

Video Tutorials

AT&T's network up to SXSW iPhone onslaught 13 Mar 2010 | 4:47 pm
After last year's network meltdown at the hands of thousands of iPhone-toting geeks at the interactive confab in Austin, Texas, AT&T promised it would do better. People were skeptical, but they've been won over.
FCC tool collects broadband speed data 12 Mar 2010 | 2:42 pm
A new FCC tool tests whether consumers are actually getting the broadband speeds they're paying for.
Report: Verizon 4G handsets out by mid-2011 11 Mar 2010 | 4:45 pm
Verizon Wireless exec tells The Wall Street Journal it will have a 4G wireless phone on the market within three to six months of launching its 4G LTE network.
What's in a title? For broadband, it's Oz vs. Kansas 11 Mar 2010 | 12:00 pm
A push by Net neutrality advocates to reclassify ISPs as telecommunications providers has dangerous implications, argues Stanford Law Fellow Larry Downes.
Motorola bringing Bing to China, via Android 11 Mar 2010 | 7:47 am
Microsoft's Bing search engine hitches a ride to China aboard handsets from Motorola.
Opera releases Mini browser beta for Android 11 Mar 2010 | 7:44 am
Google's phone operating system gets a new browser choice as Opera begins the upgrade process for its lower-end mobile browser.
Attention shoppers: Target offers mobile coupons 10 Mar 2010 | 4:55 pm
Target claims it's the first major retail chain to launch mobile coupons nationwide for eager bargain hunters.
IBM hopes to make mobile devices more accessible 10 Mar 2010 | 11:50 am
Big Blue is teaming up with two universities to explore ways to make smartphones and mobile devices more accessible to people who have disabilities or lack literacy.
Phones you can't get on a U.S. carrier (photos) 9 Mar 2010 | 7:18 pm
Sadly, the U.S. is often behind the times when it comes to handsets and mobile technology. Our European and Asian brethren usually get first dibs on all the cool gear, and sometimes, we won't even see it at all.
iPhone 4G: 25 most-wanted features (photos) 9 Mar 2010 | 4:58 pm
Apple's next-generation iPhone will most likely arrive in June. Here's a look at some of the feature and design upgrades we'd like to see, including their odds of implementation. (The wish list is ordered from least to most important).
Palm pushes WebOS plug-in kit 9 Mar 2010 | 10:54 am
The smartphone maker's WebOS Plug-in Development Kit enters its public beta phase, and Palm shows off some games built by PDK developers.
Cisco's big announcement? A new router 9 Mar 2010 | 10:50 am
Sure, the hype machine was working in overdrive. But the high-capacity Cisco CRS-3 still bears noting, and it all comes down to one word: video.
Could Cisco be announcing a killer set-top box? 8 Mar 2010 | 6:23 pm
Company is hyping a major news announcement for Tuesday morning, which some speculate could include an all-in-one set-top box that does just about everything.

Search Engine Optimisation

When you design with Dum & Co, you will have access to tutorials explaining ways to optimise your website for search engines and how to submit your site. We provide initial website submission to search engines and meta tags description for nearly all of our packages. However, to achieve good ranking in search engines, work will need to be done on a regular basis.

If you do not have hours to spend on keyword analysis, tracking your site searches, and submitting your site to search engines, we are able to offer our services at competitive rates.

Achieving a top position in the results of popular search engines requires a combination of tactics using the following four methods:

website optimisation
paid search - could cost $10 000 per day (or more) for one keyword if you pay directly to search engine
paid inclusions - also a very expensive way of marketing your business
link development.

The most cost-effective ways to achieve top results are website optimisation and link development. At Dum & Co we offer both services to our clients.

SEO services:

We offer a Search Engine Optimisation (SEO) service that increases traffic and reduces your website promotion cost. Our SEO service department will work on your site from the very beginning and move it to the top position in major search engines through core SEO techniques.

Website optimisation, also known as SEO, consists of making detailed modifications to a site's content, code, and technical architecture in order to enable it to rank higher in search results for a given set of keyword phrases, as well as using certain technologies to help you market yourself.

1. Website Optimisation

Our optimisation service consists of three stages:

Optimisation
Submission
Reporting

Optimisation:

This includes analysis and optimisation. We will conduct analysis of your website and your business needs. Then we will optimise the web pages you have selected from within your website. This process involves analysing the existing pages and creating meta tags. When this is done we can optimise your website by inserting the newly created custom tags into the web pages identified for optimisation.

Submission:

Once the web pages are successfully analysed and optimised, the next step is to submit your site to search engines as well as performing a directory submission.

Reporting:

This includes a graphical website analytics report (also known as web stats report). After the website is optimised and promoted to the search engines, information is gathered to obtain an idea about the way visitors of the website are using it. This information will be put in your statistical analysis report (monthly stats). From this report you can see where your website stands in search engine rankings. By studying the report objectively, you will get a clear picture about the performance of your website each month. You'll also be able to identify your weaknesses while building on your strong points

Full Search Engine Optimisation Service.

•	Investigation into finding the best keyword phrases for your website.
•	Initial rankings report so that assessment can be carried out against the original benchmark.
•	Competitor analysis of similar companies that have an online presence. This will be incorporated into our optimisation strategy.
•	Key phrase optimisation of the body content within the website pages.
•	Optimising title, description, and other tags as necessary.
•	Add the optimised page URLs to the major search engines where needed.
•	Add to major directories as required. (Any paid inclusions are to be met by the client.)
•	Monitor coverage of optimised pages after rollout to the major search engines.
•	Continual assessment of optimised pages to improve rankings through modifications where needed.
•	Monthly ranking reports to measure our results on search engines while assessing scope for improvements.

This is an ongoing process over a period of six months. The cost is $1900 for the optimisation of up to 10 web pages. For this service an upfront payment of $900 is to be made at the start of the contract and $1000 on submission to search engines and directories. For sites requiring the optimisation of more than 10 pages, please contact us for a quote.

Single page optimising costs $400 per page and includes all the services.

2. Link Development

Often overlooked, links from targeted sites not only provide valuable traffic but also assist in increasing the credibility of your site compared to others. This has further impact on search results.

Our services include:

consultation with you about your website content, target audience, and keyword phrases
identifying potential websites with high relevance to your own
contacting the website link partners that will complement your site by using a personalised email or online registration to request a link.

Cost for link popularity building are as follows:

25 Links	$350
50 Links	$600
75 Links	$850
100 Links	$1050

For all clients interested in building link popularity themselves, we can install an online applicatin and provide training to help you achieve maximum results. The cost for this service is $600.

LIMITED TIME OFFER: UNIL THE END OF AUGUST WE WILL INCLUDE FREE ADVERTISING ELEMENTS FOR YOUR MARKETING NEEDS.

3. E-mail Marketing

To take full advantage of your marketing resources, e-mail marketing is a must.

E-marketing campaign benefits:

inexpensive to produce = large cost savings
fast cycle times to produce and execute (days rather than weeks)
excellent response rates (5% to 18% is typical)
response and ROI right to conversion can be quickly and accurately measured in hours
easy to target, track, and measure
information is captured in a database and used to improve subsequent efforts.

We offer installation of newsletter application, developement, and configuration for your business needs. Applications are available to help you conduct your own e-mail campaigns.

Together with applications we provide:

database setup for online collection of subscriptions
custom subscription pages
newsletter design layouts (three)
e-mail, client, and spam filter testing
training
help with first newsletter creation (step-by-step video tutorials).

Our price: $850