Search Engine Optimisation

Wednesday,March 10,2010

Tutorials

Video Tutorials

Palm pushes WebOS plug-in kit 9 Mar 2010 | 10:54 am
The smartphone maker's WebOS Plug-in Development Kit enters its public beta phase, and Palm shows off some games built by PDK developers.
Cisco's big announcement? A new router 9 Mar 2010 | 10:50 am
Sure, the hype machine was working in overdrive. But the high-capacity Cisco CRS-3 still bears noting, and it all comes down to one word: video.
Could Cisco be announcing a killer set-top box? 8 Mar 2010 | 6:23 pm
Company is hyping a major news announcement for Tuesday morning, which some speculate could include an all-in-one set-top box that does just about everything.
Android coders get high-speed graphics ability 8 Mar 2010 | 3:04 pm
Google has released a new native programming kit that provides new graphics abilities to programmers using Android 2.0 phones.
Report: China Unicom preps iPhones with Wi-Fi 8 Mar 2010 | 9:13 am
After a thaw in some regulatory issues, China Unicom is planning to introduce iPhones with Wi-Fi into the Chinese market.
100Mbps broadband may be closer than you think 8 Mar 2010 | 6:00 am
Super fast broadband speeds are possible today, but the problems are what to do with all that bandwidth and who really wants to pay for it?
A closer look at Windows Phone 7 Series 5 Mar 2010 | 5:38 pm
CNET's Ina Fried talks to Microsoft's Charlie Kindel about writing software for the new phone and gets a look at Redmond's new-look Phone operating system.
Apple bans iPhone app that measures cell phone radiation 5 Mar 2010 | 12:33 pm
The app, developed by Israel's Tawkon, is reportedly banned by Apple because it creates "usability confusion."
New Photoshop for Android includes Apple potshot 5 Mar 2010 | 4:51 am
New version of the image editor can be used by other Android apps, and Adobe goes out of its way to say Apple makes that impossible on the iPhone.
Gesture Search launched for Android 4 Mar 2010 | 10:23 am
Android users can now search their smartphones by simply drawing a letter on the screen. Draw an "A," for example, and all items that start with an "A" will appear.
Is Apple launching a patent war? 4 Mar 2010 | 6:00 am
Apple's lawsuit against handset maker HTC could be just the beginning as the company mans the barricades in the smartphone market.
Report: China Unicom to sell Android phones 3 Mar 2010 | 2:49 pm
Despite a spat between Google and the Chinese government, state-owned telco China Unicom said it will sell phones using the Google Android OS.
AT&T CEO sandbags iPad 3G subscriptions 3 Mar 2010 | 2:30 pm
Randall Stephenson tells investor conference he sees more people using the Apple tablet with Wi-Fi rather than the sweet subscription deal he agreed to.

Search Engine Optimisation

When you design with Dum & Co, you will have access to tutorials explaining ways to optimise your website for search engines and how to submit your site. We provide initial website submission to search engines and meta tags description for nearly all of our packages. However, to achieve good ranking in search engines, work will need to be done on a regular basis.

If you do not have hours to spend on keyword analysis, tracking your site searches, and submitting your site to search engines, we are able to offer our services at competitive rates.

Achieving a top position in the results of popular search engines requires a combination of tactics using the following four methods:

website optimisation
paid search - could cost $10 000 per day (or more) for one keyword if you pay directly to search engine
paid inclusions - also a very expensive way of marketing your business
link development.

The most cost-effective ways to achieve top results are website optimisation and link development. At Dum & Co we offer both services to our clients.

SEO services:

We offer a Search Engine Optimisation (SEO) service that increases traffic and reduces your website promotion cost. Our SEO service department will work on your site from the very beginning and move it to the top position in major search engines through core SEO techniques.

Website optimisation, also known as SEO, consists of making detailed modifications to a site's content, code, and technical architecture in order to enable it to rank higher in search results for a given set of keyword phrases, as well as using certain technologies to help you market yourself.

1. Website Optimisation

Our optimisation service consists of three stages:

Optimisation
Submission
Reporting

Optimisation:

This includes analysis and optimisation. We will conduct analysis of your website and your business needs. Then we will optimise the web pages you have selected from within your website. This process involves analysing the existing pages and creating meta tags. When this is done we can optimise your website by inserting the newly created custom tags into the web pages identified for optimisation.

Submission:

Once the web pages are successfully analysed and optimised, the next step is to submit your site to search engines as well as performing a directory submission.

Reporting:

This includes a graphical website analytics report (also known as web stats report). After the website is optimised and promoted to the search engines, information is gathered to obtain an idea about the way visitors of the website are using it. This information will be put in your statistical analysis report (monthly stats). From this report you can see where your website stands in search engine rankings. By studying the report objectively, you will get a clear picture about the performance of your website each month. You'll also be able to identify your weaknesses while building on your strong points

Full Search Engine Optimisation Service.

•	Investigation into finding the best keyword phrases for your website.
•	Initial rankings report so that assessment can be carried out against the original benchmark.
•	Competitor analysis of similar companies that have an online presence. This will be incorporated into our optimisation strategy.
•	Key phrase optimisation of the body content within the website pages.
•	Optimising title, description, and other tags as necessary.
•	Add the optimised page URLs to the major search engines where needed.
•	Add to major directories as required. (Any paid inclusions are to be met by the client.)
•	Monitor coverage of optimised pages after rollout to the major search engines.
•	Continual assessment of optimised pages to improve rankings through modifications where needed.
•	Monthly ranking reports to measure our results on search engines while assessing scope for improvements.

This is an ongoing process over a period of six months. The cost is $1900 for the optimisation of up to 10 web pages. For this service an upfront payment of $900 is to be made at the start of the contract and $1000 on submission to search engines and directories. For sites requiring the optimisation of more than 10 pages, please contact us for a quote.

Single page optimising costs $400 per page and includes all the services.

2. Link Development

Often overlooked, links from targeted sites not only provide valuable traffic but also assist in increasing the credibility of your site compared to others. This has further impact on search results.

Our services include:

consultation with you about your website content, target audience, and keyword phrases
identifying potential websites with high relevance to your own
contacting the website link partners that will complement your site by using a personalised email or online registration to request a link.

Cost for link popularity building are as follows:

25 Links	$350
50 Links	$600
75 Links	$850
100 Links	$1050

For all clients interested in building link popularity themselves, we can install an online applicatin and provide training to help you achieve maximum results. The cost for this service is $600.

LIMITED TIME OFFER: UNIL THE END OF AUGUST WE WILL INCLUDE FREE ADVERTISING ELEMENTS FOR YOUR MARKETING NEEDS.

3. E-mail Marketing

To take full advantage of your marketing resources, e-mail marketing is a must.

E-marketing campaign benefits:

inexpensive to produce = large cost savings
fast cycle times to produce and execute (days rather than weeks)
excellent response rates (5% to 18% is typical)
response and ROI right to conversion can be quickly and accurately measured in hours
easy to target, track, and measure
information is captured in a database and used to improve subsequent efforts.

We offer installation of newsletter application, developement, and configuration for your business needs. Applications are available to help you conduct your own e-mail campaigns.

Together with applications we provide:

database setup for online collection of subscriptions
custom subscription pages
newsletter design layouts (three)
e-mail, client, and spam filter testing
training
help with first newsletter creation (step-by-step video tutorials).

Our price: $850