Learning SEO or how to optimise your website can increase the chance of people finding your business online and encourage them to take the actions you want them to take; for example, to order your services, contact you or read specific information.

To all our clients we offer training and support to help you to get results on search engines.

We offer one-day introductory SEO essentials (BASIC PACKAGE) to cover the core concepts and techniques used when optimising a website. We understand in busy life you wouldn't have time to spend the whole day. Hence we run this introductory course over the week - 1.5 hours a day. Total hours 7.5 hours.  We talk over the phone talking about your website's real examples from your own business website.

BASIC COURSE AND SUPPORT WILL COVER:

Introduction to SEO

  • How SEO fits into digital marketing
  • What SEO is and why it is important
  • How search engines work
  • The difference between organic and paid-for search engine results

Understanding how people search online

  • User intent
  • Why it is important to understand user intent
  • How to choose keywords to target, including the importance of long-tail keywords
  • Strategies to come up with ideas for keywords

Optimising a website for search engines

  • The importance of user experience for SEO
  • Explaining hidden content such as meta and title tags

We also offer packages to follow up and help you with any questions or checking your work with suggestions.  Our support and training packages are below.

THE ADVANCED COURSE WILL COVER:

E.A.T. and Link Development

  • Understanding E.A.T. (Expertise, Authority and Trustworthiness)
  • The importance of links for SEO (inbound, outbound and internal).
  • Developing a safe and relevant link development plan

Email Marketing

  • Developing a mailing list
  • Email marketing etiquette and best practices
  • Using lead magnets

Social Media

  • Understanding the connection between marketing and social media
  • Driving traffic through social media to your site
  • Choosing the right social media channels
  • Strategies to come up with ideas for keywords

Available packages

Support Contract for 6 months to help you to achieve the best results. Max 15 min per session.
  • Start up
  • Basic Package
  • $30 p/m support
  • By the end of the training, you should be able to:
    ✔ Understand what exactly SEO is
    ✔ Build an SEO strategy based on the way people search online for your business
    ✔ Work on your website and its content for SEO
    ✔ Do basic SEO with meta and titles
    ✔ Measure the effectiveness of your SEO strategy.

    Training is hands-on and personalised where the focus
    will be on your business and website.

    It can be a one-day session or daily 1 hour a day for 5 days.
  • Training session 5 hour - $375
  • Monthly support - over the phone or email: $30 p/m for 6 months - contract required
  • Advanced
  • Advanced Package
  • $ 30 p/m support
  • By the end of the training, you should be able to:
    ✔ Understand the most important characteristics of digital marketing
    ✔Understand how it differs from traditional marketing
    ✔ Understand funnel marketing and how digital marketing strategies can be applied to each stage of the customer’s journey.
    ✔ Understand different areas of digital marketing: websites and user experience, SEO, email marketing, social media marketing, content marketing, and pay-per-click ads

    Organise a digital marketing plan and the importance of an integrated multi-channel digital marketing strategy.

    It can be a one-day session or daily 1 hour a day for 5 days.
  • Training session $375 - 5 hours
  • Monthly support - over the phone or email: $30 p/m - contract required