Google calls itself the “World’s Best Search Engine,” and by most accounts, that statement is a true one. Google is not only the world’s largest and most trafficked search site, it’s also one of the 10 most popular sites on the entire Internet. 

If you’re a typical Internet user, you access Google several times a week, if not several times a day.  The results of your Google searches are ranked according to Google’s trademark PageRank technology.

The clear majority of the world that has access to the internet is visiting Google at least once a day to get information.

 Organic results for any business are a huge part of website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.

Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, and many, many others.

That’s not to say that all search engines don’t contribute to a brand’s visibility — they do — it’s just that Google owns about 75 per cent of the overall search market. It’s the clear-cut leader and thus its guidelines are important to follow.