Digital marketing is the promotion of services on various channels such as search engines, websites, social media, email, and mobile apps. The goal of digital marketing is to reach a larger audience and drive more sales through the use of various digital tactics. Includes outbound and inbound marketing strategies
Performance-based marketing, also known as performance marketing, is a type of advertising in which marketers pay for specific actions that are taken as a result of their marketing efforts. These actions, known as "conversions," can include purchases, sign-ups, downloads, or other desired outcomes.