Digital marketing is the promotion of services on various channels such as search engines, websites, social media, email, and mobile apps. The goal of digital marketing is to reach a larger audience and drive more sales through the use of various digital tactics. Includes outbound and inbound marketing strategies
TYPES OF DIGITAL MARKETING:
- Email Marketing
- Social Media Marketing
- Paid advertising ( PPC, Facebook, YouTube, LinkedIn etc)
- Content Marketing
- Affiliate Marketing
- Sponsored Content
Digital Marketing does not differentiate between inbound and outbound methods. It is an umbrella term for all marketing.
Inbound marketing targets potential clients/customers through online platforms, such as social media or search engines, and is intended to create content that shows up in these places to drive organic traffic to an organisation's website.
Inbound marketing is designed to reach interested prospects through audience segmentation, but by its nature, it might reach a much narrower group of potential clients/customers.
Inbound means that the prospects come to you, while outbound means interacting with the clients/customers whether or not they want your product or service.
Inbound marketing promotes your website and business through articles, optimising search engines, videos, social media, and newsletters, with different forms of quality content.
The idea behind inbound marketing is for relevant and valuable customer content to be developed and distributed.
Visitors to your website are drawn by useful content, brought to your brand, engaged and converted to clients as well as true followers.
This content is useful. Outbound marketing, by contrast, comprises traditional approaches such as direct mail, cold calling, radio ads, TV ads, trade shows, and telecommunications.