Google Related Topics
Google is set to stop the use of third-party cookies in Chrome. As many advertisers will know, this has huge ramifications, and many are wondering what the future of digital marketing will look like.
Google uses first-party data for user preferences and authentication and third-party cookies for advertising.
“Bounce rate is single-page sessions divided by all sessions or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.”
Scroll depth tracking in web analytics is one of those things you simply must do, especially if you have a content-heavy site.
People make so many obvious mistakes. One of the biggest reporting mistakes is not making clear if the performance is good, bad, or otherwise. It’s missing context.