Third-party cookies have helped advertisers target ads depending on the data they collect: this could range from age and gender to historic behaviour on websites and search history.
Read more: What are Cookies?
Google is set to stop the use of third-party cookies in Chrome. As many advertisers will know, this has huge ramifications, and many are wondering what the future of digital marketing will look like.
Read more: Cookieless Tracking
Google uses first-party data for user preferences and authentication and third-party cookies for advertising.
Read more: Google Analitics Cookies
“Bounce rate is single-page sessions divided by all sessions or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.”
Read more: Bounce Rate
Scroll depth tracking in web analytics is one of those things you simply must do, especially if you have a content-heavy site.
Read more: Google Tag Manager
People make so many obvious mistakes. One of the biggest reporting mistakes is not making clear if the performance is good, bad, or otherwise. It’s missing context.
Read more: Analytics Reports