Even with a ton of traffic, if your website isn’t optimised for conversion, you’ll find it hard to hold customers’ attention and guide them to take further action.
Learning the benefits of conversion rate optimization helps you better understand your customers, increase revenue, decrease acquisition costs, and so much more. A truly effective CRO helps you understand every aspect of your customer's journey.
Moz founder Rand Fishkin calls conversion rate optimisation (CRO) “the most important marketing activity.”
- CRO gets you more customers, free, so if you double your conversion rate, you double your revenue.
- When you double your conversion rate, all your costs don’t double but just PROFIT
- CRO opens up floods of traffic - it unlocks marketing opportunities