Conversion rate optimisation is the process of improving the chances of website visitors taking action on your site and increase more leads and sales.

The number of these conversions, when compared to your overall traffic, is how you calculate your conversion rate.

Examples of conversions:

  • Sales
  • Form submissions
  • Phone calls

A conversion rate optimisation campaign is perfect for business owners whose websites are ranking for their primary keywords, as well as whose websites are receiving traffic.