Keywords are words or phrases that are used to help search engines understand the content of a website or webpage.

They are used by search engines to match a user's search query with relevant websites.

In other words, the keyword is a specific search term and phrase that a user might input into a search engine and then search engines use these words to crawl the Internet for relevant sites.

For example, if you wanted to hire a website designer you wouldn’t look up “internet provider or graphic designer” You search for “website designers” or “local website designers”.

Today, it’s critical to have a solid understanding of SEO for any business.

When selecting keywords it is important to understand Search Intendsearch intend

Search intent is a specific goal searcher has when searching.

Search intent is an important concept in SEO. It refers to the purpose behind a searcher's search query and the type of information they are seeking when they enter that query into a search engine.

Understanding search intent is essential for webmasters aiming to optimise their websites for search engine rankings, as it can help them target the right content to the right visitors and increase their visibility in search engine results pages.

Understanding Search Intent is crucial today. Otherwise, you may put a whole lot of effort into creating massive content thousands of words long, yet still fail to attract searchers. Mainly because they are looking for a different kind of content; likely much shorter, and direct, matching their search intent.