SEO keyword strategy is a long-term plan to generate organic search engine traffic to attract your target market audience.

The keyword strategy helps to identify the target audience and determine the most relevant and realistic keywords for your business, product, or service.  Keyword strategy,  research and digital marketing go hand in hand, and one cannot occur without the other.

Having a good SEO strategy with effective keywords will satisfy the search algorithms and allow your website to rank higher in search terms.

One of the major aspects to define keyword strategy is Keywords Research!

Researching how prospects search for your product or service is vital if you want to provide them with the information they want and ensure that they find you online.  Keyword Research is one of the key foundation blocks of any successful SEO campaign