The frequency with which you send newsletters can depend on a variety of factors, including the type of content you are sending, the interests of your audience, and the goals you are trying to achieve.
As a general rule, it is important to strike a balance between sending newsletters frequently enough to stay top-of-mind with your audience, but not so frequently that you risk overwhelming them with too much content.
Many experts recommend sending newsletters on a regular basis schedule. For example, you might send a newsletter once a month, every other week, or every quarter.
Ultimately, the right frequency for your newsletters will depend on your specific audience and goals. It may be helpful to experiment with different frequencies and track the engagement and response rates of your newsletters to determine the best frequency for your business.
It is also important to give your subscribers the option to choose how often they receive your newsletters and to respect their preferences. Some subscribers may prefer to receive newsletters more frequently, while others may prefer to receive them less often.
For example, rental or house seekers would love to receive updates as soon as possible. Yet, some industry news might be sufficient to receive once a month or once a few months.