According to a study, email marketing for real estate agents is still one of the best ways to grow your real estate business.
DID YOU KNOW? 59% of respondents say marketing emails influence their purchase decisions!
Successful email marketing is about building relationships. When done effectively, email marketing nurtures buyer and seller leads, turning prospects into clients.
It is vital though to have interesting and compelling content that is valuable to recipients of your emails.
Real estate agents who fail to use properly Newsletters and fail to write compelling, valuable emails for targeted audiences, run the risk of spam complaints and even losing their email.
To avoid this, it’s important to write emails that people will open, read, and actually take action on.
Here are some tips:
1. When you build relationships with your contacts, the “from” line is more important than the “subject” line. Consistently delivering high-quality, valuable content means people will wait and watch for (and look forward to) your emails. Why? Because they come from you.
2. The subject line still plays an important role, especially if the audience does not know much about you. Tip: If you want a response, ask questions that will make the reader curious.
Which subject line are you more likely to open? “ Hello, XY...” or “Dear XY, Did you know that prices for houses are rising in XYZ suburb?” The content of your subject line will drastically affect your open rates.