An email marketing funnel is a series of emails that are designed to move a subscriber through a logical sequence, with the ultimate goal of converting them into a customer. The funnel begins with an email opt-in, where the subscriber provides their email address and consents to receive emails from your business.

From there, the funnel can include a variety of emails that provide value to the subscriber and build trusts, such as newsletters, educational content, and special offers.

The final step in the funnel is typically a sales pitch or call-to-action that encourages the subscriber to make a purchase or take some other desired action.

An opt-in form is a form that allows a website visitor to sign up to receive emails or other forms of communication from the website or business. The form typically includes fields for the visitor to enter their email address and possibly other information, such as their name or location. When the visitor submits the form, they are opting in to receive emails from the business.

Opt-in forms are often used as part of email marketing campaigns. They allow businesses to build an email list of people who have expressed an interest in receiving emails from the business, and to send targeted emails to those individuals.

Landing Page  Another way to collect email addresses is to build a landing page.

Landing pages are often linked to social media, email campaigns, or search engine ads, and are designed to provide a clear and concise call to action for the visitor.

Effective landing pages are typically designed with a single, focused objective in mind and remove distractions that might cause the visitor to leave the page. This can include navigation links, sidebars, or other elements that are not relevant to the campaign. The goal of a landing page is to convert visitors into customers by providing them with the information they need to make a decision and a clear call to action: subscribe to the newsletter, request services or products etc.