Now that you have crafted valuable content on the foundation of solid keyword research, it’s important to make sure it’s not only readable by humans, but by search engines too!
You could be making the world’s most engaging, thoughtful content on your website — the kind of content that immediately converts casual users into customers. But, if search engines can’t properly browse your website and index it, your efforts will be wasted. That’s why technical SEO is important.
Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWAs) are nowadays very important, and at the centre stage, businesses must ensure that their web presence meets the highest standards to keep pace with the modern consumer.
Technical SEO is necessary, NOT AN OPTION!
Technical SEO factors can seriously impact your site’s visibility and how easy it is for users to find relevant information.
The SERP as we knew it is long gone; search is dynamic, visual, and everywhere now.
Technical SEO continues to be the foundation upon which any successful strategy is built.
If you are wondering “what does technical SEO mean?” don’t worry – you’re not alone.
Technical SEO is perhaps the least understood aspect of organic optimisation.
To be able to perform technical SEO, one needs to have in depth:
- Understanding of inner code
- Understanding server configuration
- Understanding all factors that influence organic search performance
Optimising a website from a technical perspective involves:
- Optimising codes
- Optimising websites structure
- Correct configuration of the robot.txt & xml sitemaps
- Improving website speed (for example using cache or combining files such as CSS
Looking to dive into the world of technical SEO? Then this is the beginner’s guide for you. In this article, we will cover:
Some of common knowledge required to be able to perform technical SEO:
- Crawling, rendering, and indexing (how Google organizes itself)
- Page speed
- User-friendly sites
- Thin/duplicate content
- Canonical tags
- Hreflang tags