Search is the gateway to just about everything we do online. If we're hungry, we turn to a search engine, to find the best restaurants or pubs online and read reviews.
If like to buy a product or hire a service, we research it on the Internet. And with the explosion of mobile devices, like smartphones and tablets, we're no longer limited by where we can search.
So people are searching all day every day.
The real question is, will they find your services in the search results?
Search Engine Optimisation is a process that requires a lot of work, a lot of time, and a lot of patience.
- Research relevant keywords,
- create the new unique content,
- build more links and authority, and to resolve any technical issues with your site.
And it's a never-ending process. There's always work to be done. SEO is not a one-time project. It's a process that you'll continue for the long haul. You also wanna keep in mind that search engines don't necessarily interact with your website immediately.
If you are a business, there are some very real and specific benefits to having a consistent, ongoing search engine optimisation strategy.
While search engines don't charge you for listing your web pages, planning and implementing SEO in your organization is certainly not free. You'll need to spend the time, money, and resources to do this the right way.
The good news is that this can help you obtain a tremendous marketing reach, attract more targeted visitors, and measure the impact of your efforts in terms of a return on your investment.
We always start with a Keywords Research Plan.
Before we can optimise your website, we need to know what you're optimising for. Finding the right keywords to focus our SEO efforts on can be challenging. But fortunately, there's a lot of data out there and a structured approach that we can use for our keyword research. We use a few good software to do so.