This includes a graphical website analytics report (also known as a web stats report). After the website is optimised and promoted to search engines, information is gathered to obtain an idea about the way visitors of the website are using it.
This information will be put in your statistical analysis report (monthly stats). From this report, you can see where your website stands in search engine rankings. By studying the report objectively, you will get a clear picture of the performance of your website each month.
You'll also be able to identify your weaknesses while building on your strong points. Based on reporting and performance future action can be easily determined for next month's optimisation.