Difference between Digital Marketing versus SEO

Search Engine Optimisation Services in Rockingham - Servicing Mandurah and Kwinana

Search Engine Optimisation Services in Rockingham

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Digital Marketing versus SEO

Digital marketing is wide in scope whereas SEO is part of digital marketing.

SEO SERVICES Info MENU

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This includes analysis and optimisation. We will conduct an analysis of your website and your business needs. Then we will optimise the web pages you have selected from within your website.

This process involves analysing the existing pages and creating meta tags, alt tags, titles, internal linking, and meta descriptions. When this is done we can optimise your website by inserting the newly created custom tags into the web pages identified for optimisation.
Once the web pages are successfully analysed and optimised, the next step is to submit your site to search engines as well as perform a directory submission and link to forums, news and so on.

At this stage, we also re-index your website on search engines such as Google. We make sure the site is included in XML site maps. If the page needs to be redirected we also perform redirection of the URL. For example, if your old page was named 'small utilities' with this url: www.yourname.com.au/design.html and it was moved to the new restructured menu with URL www.yourname.com.au/websites/design.html then redirection is needed.
This includes a graphical website analytics report (also known as a web stats report). After the website is optimised and promoted to search engines, information is gathered to obtain an idea about the way visitors of the website are using it.

This information will be put in your statistical analysis report (monthly stats). From this report, you can see where your website stands in search engine rankings. By studying the report objectively, you will get a clear picture of the performance of your website each month.

You'll also be able to identify your weaknesses while building on your strong points. Based on reporting and performance future action can be easily determined for next month's optimisation.

Achieving a top position in the results of popular search engines requires a combination of tactics using the following four methods:

website optimisation
paid search - also called Pay Per Click
paid inclusions - could be a very expensive way of marketing your business
link development.

SEO Consultation

Note: We offer half an hour of free consultation. Extra time spent with clients is treated as a business consultation and billed at $110 per hour. We also offer training packages and monthly support at affordable rates. Annual contract required

Training & Consultation Packages

Expectations and Reality

One recent survey found that less than half of all small businesses have any money earmarked for SEO. Businesses that do invest in SEO services, they average just under $500/month.

In the end, it turns out that SEO is one of those things where you actually do get what you pay for.

Think about it...

Hourly SEO rates range from $100 – $180 per hour depending on the SEO professional.

How much work SEO expert can do for you in around 5 or fewer hours per month????

SEO Services - Introduction

Digital Marketing versus SEO

SEO Consultation